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"jif" or "gif"

After seeing a series of amusing Tumblr posts...

...it truly piqued my interest why so many people were posting about it all of a sudden.

Apparently, this happened.

(In case you were wondering, I have always pronounced it "giff", as in "graphics".)

So, yes, it is pronounced "jif", but it will take a long time for me to adjust... if ever. It just sounds so weird to meeeee.

Also, I laughed pretty hard when I Googled "define gif" and hit the speaker next to it. Google wants none of your shit.